GFM Animation is a production, financing and distribution sales company which has been developing a strong, dedicated animation slate over the last 3 years.
Comprising carefully selected independent features & series, the GFM Animation slate has an aggregate budget of $161m.
The team has proven expertise in guiding productions from development to delivery. Here, we set out the current titles on our slate, all at varying stages of production, alongside previously completed titles.
We are committed to creating commercial, entertaining, independent animated feature films that families worldwide can enjoy.
Guy joined the film industry in 1976, raising production funding for ‘The Wild Geese’ starring Richard Harris, Richard Burton and Roger Moore. From here Guy raised finance for numerous high-profile independent films, introducing international banks to structured film financing.
In 1988 the opportunity arose to finance a sequel to the highly successful feature film ‘Highlander’. This led to a 20 year involvement in the financing & distribution of four Highlander movie sequels and a TV series which ran for 7 years. The aggregate budgets totalled circa $225m and helped to forge one of the most successful independent film franchises. From here Guy extended his business activity to include distribution marketing & sales on all films where he undertook production financing.
Guy's day-to-day responsibilities include the management of the company and overseeing GFMA’s corporate and production financing activities. Guy is a keen watcher of sports – cricket, rugby, football, athletics – and lifelong supporter of Chelsea FC.
Michael currently has a dual role; the first as Partner here at GFM Animation and the other as Chairman of IFTA (Independent Film & Television Alliance) where he is serving an unprecedented fourth term. After many years of working parallel to one another, Michael and Guy partnered in 2000 and together have financed, sold and produced over 250 films including The Wild Geese, The English Patient, The General, What’s Eating Gilbert Grape, The Osterman Weekend, the Highlander series and Planet 51.
Michael is a keen singer with an amazing voice and can often be seen at industry events fronting the popular band ‘The Indies’.
Over the last 15 years, Hedman has accumulated a wealth of experience in the film industry, selling films in all territories across a range of genre & budgets. He began his career as a sales associate at IAC/Sequence Films in 2003 and when IAC/Sequence was acquired by HandMade plc in 2006 he continued as VP of International Sales before being promoted to Head of Sales in 2008. In 2010, Hedman joined forces with Guy Collins and Michael Ryan. He has served as Executive Producer on several films including the animated hit ‘Duck Duck Goose’, high octane actioner ‘Stratton’ directed by Simon West and ‘Absolutely Anything’ starring Simon Pegg and Kate Beckinsale. Throughout this time, Hedman maintains good relationships across the international industry with producers, financiers, distributors and has travelled extensively with all jobs attending all major film and television markets and festivals.
Head of Production, Producer
Sean joined GFM Animation to develop and expand the slate of 2D and CG animated movies. We not only help finance, pre-sell and distribute films – but also help in setting budgets, tweaking scripts and artwork for sales and production, sourcing studios, overseeing schedules and key milestones.
With a 20 year career in animation and VFX, Sean Feeney brings considerable knowledge and extensive experience. His credits include shows produced with Disney, Splash, M2/LEGO, Anima, Mattel, Hasbro and the BBC. Feeney joined the GFMA following 8 years at Prime Focus World where he set up & developed their animation studio.
He is also married with 3 children and for fun manages one of the youth teams at Ealing Trailfinders Rugby Club – one of the UK’s top rugby clubs!
Head of Marketing
Amanda heads up all marketing activities across GFM Animation slate. Amanda uses her 20+ years' experience to work on each film from script stage, through production and all the way through to release, She is our point person for ensuring the GFMA team and producers have everything they need to market, sell & release each title.
As well as working across both live action & animated feature films, during her career Amanda has worked as a Production Manager for live sports broadcast (which included a month in Guatemala for the Futsal World Cup) and been responsible for securing sponsorship within the music industry, working with brands such as Adidas and Sennheiser.
Outside of work, Amanda can be found renovating her new home in the countryside which she shares with her husband, 9 year old daughter, 3 year old dog Baxter, new puppy Elba, cats Luna & Noodle and 5 chickens! If there's any spare time outside of looking after this zoo(!), Amanda enjoys long dog walks, her twice weekly PT sessions, baking and reading (particularly biographies).
SVP of International Sales
Anna joined the GFM Animation team on 1 August 2020 and will focus on sales activities across our growing slate of animated movies. Prior to joining GFMA, she handled international sales, co-production and licensing at Wizart Animation. She also acted as Line Producer on films for ARTE, worked for Russian production outfit Amedia and served as an international jury assistant at Odessa International Film Festival.
Anna loves to travel; discovering new & interesting places as well as restaurants & cafes. She is a true fan of reading (The Forsyte Saga and The Chronicles of Narnia in particular), enjoys watching classic movies such as Some Like It Hot, and listening to music from artists such as INXS, Marvin Gaye and George Michael. In fact she's a singer too - so we may have to put together a GFMA band combining her vocal talents with Michael's! Jogging is her meditation and she has participated in several marathons to raise money for charity. Finally, Anna says that she will sell her soul to the devil for anything that features chocolate fudge!
Yi was born and raised in Hangzhou, China. She previously worked for a TV production and marketing agency there and before joining the GFM team she studied MA Filmmaking at Goldsmiths, University of London. She also interned for Wes Anderson’s stop motion film - Isle of Dogs - where she also contributed in making origami. Fun Fact: Yi has the shortest name in the world!
Harry is the youngest member of the team at GFM Animation. Having finished his studies in Media and Sport, Harry secured himself an internship as a Runner at Cinesite, London before joining the GFM team in 2019. Harry immersed himself in working in each department to give himself a better understanding of the business and earlier this year was thrilled to join the sales team.
Outside of work Harry’s main passion is sport whether he is playing or watching. Having played cricket at county level for most of his childhood, he has recently taken up football and can be found most Wednesday nights playing 6 a side football.
Head of Finance
Saiqa graduated in Pre-Medical Science but found her interest in finance whilst managing her family’s business accounts. Having achieved her ACCA qualification whilst interning at an accountancy firm, she worked in the travel & hospitality sector before joining GFM Animation, a change that she found both different & exciting. Saiqa is now Head of Finance at GFM Animation and loves to tackle new challenges!
Outside of work she spends her time with her two young children, ‘trying’ to cook different cuisines, watching movies, swimming, bowling, sewing…juggling…what all mums do really!
Prarthana graduated with a degree in Accounting and Finance, and is working as an Accounts Assistant at GFM Animation. She is currently studying towards her ACCA qualifications. Prarthana enjoys dancing in her spare time and loves tennis.